- PRODUCTS

ANTHEM™ is first and foremost a white-label enabling technology that is transparent to end users, though much of the value of the platform to the consumer is in the products they see and interact with on their mobile device. The main components of the ANTHEM™ product suite are outlined below.

Camera

The ANTHEM™ Camera interface complements any device's native camera by extending the value of the camera beyond person-to-person picture messaging, giving users the one-click ability to send photos to their PC, email recipients, imaging services or any social networking provider on the ANTHEM™ platform. This simple, intuitive interface increases usage and drives new revenue streams.

PIM

Carriers who adopt the ANTHEM™ platform do so in part to enhance their subscribers' most valuable communication asset, which is the address book or Personal Information Manager(PIM). The ANTHEM™ PIM interface integrates social profile data into the native handset contact list, "socializing" communication while integrating the world's most popular SNS providers. Contact portability, device/SNS synchronization and backup are all included in a comprehensive and compelling consumer offering.

Application

The cornerstone of the ANTHEM™ product suite is the application interface itself. The ANTHEM™ client is a single user interface that consolidates the entire social networking category, giving users a simple interface to access all of their favorite SNS providers. This carrier-branded interface is preloaded on devices and is also accessible from the Camera and PIM, providing a seamless social communication experience across the device.